Thursday, October 16, 2014

Interview by Motherhood Magazine (Feb 2014 Issue)

Note from Kay: This is my favourite write-up about Milky Way because I appreciate how the article reflects   not just my journey as an entrepreneur, but more so as a wife and mum. Thank you, Motherhood magazine!


Sunday, December 8, 2013

Breastfeeding Talk by Lactation Consults from Mumsfairy on Dec 7 2013

One of the reasons why we love our pop-up store is the spaciousness.

On Dec 7th 2013, it became the perfect venue for a cosy gathering of mummies who made their way down to attend a sharing session by lactation consultants Juliet Chain and Valerie Ng.

Juliet and Valerie had helped me alot when I had problems breastfeeding my second child David. That must have been at least six years ago. I also remember buying one of the best time-saving breastfeeding accessories from them - the Pumpin' Pal Handsfree Breastpumping Strap, and the Pumpin' Pal Super Shields. These allowed me to express my excess milk more comfortably, and...hands-free!

Add cSo imagine my delight when both ladies agreed to visit our store to share their
experience with Milky Way customers. 

Valerie (left) and Juliet (second left).
We discussed issues specific to each mum, ranging from tackling the lack of milk supply, to
improper latch-on positions, to surviving the first few weeks of breastfeeding to establish
a good milk supply.
Thanks to the candid participation of all the mummies who were there, the afternoon turned out immensely fruitful. 
This baby fell asleep after nursing.
Cheers to the newfound friendships, and to the wonderful journey of breastfeeding and motherhood!

Thank you Juliet and Val - you ladies are just the best!

For more information on the services provided, visit

Monday, November 11, 2013

We are Open for Visitors!

We are doing this really for our customers - yes, the good people who would make their way all the way down to our Bukit Batok Office just to find us. This festive season, we decided to bring Milky Way downtown for Christmas and the Chinese New Year!

As the space is only temporarily availble, we will be here from Nov 2013 to Mar 2014.

So we swung into action, and voila, we are ready in two and a half weeks, all thanks to Liwei's capable handling.

We invited the ladies from to put up a shelf of breastfeeding accessories so our mummies can have a one-stop experience for their breastfeeding needs.

And ofcourse there will always be a corner for the accomodating daddies and kids to lounge around in while mummies shop.

A special corner featuring our special collection "Something Beautiful". Just in time for Christmas!

Once again, here are the details:

9, Raffles Boulevard
Millenia Walk
Level 2,  inside Parco P2 - 24
Singapore 039596

Opening hours: 1130am - 8.30pm daily

Oh yes, for those taking the MRT - we are just directly above the MRT station! Simply walk into PARCO dept store once you alight at Promenade Station. :)

Friday, October 18, 2013

Something Exciting is Popping Up this November!

Watch this space for an exciting development for all Milky Way mummies out there!

Sunday, October 6, 2013

In The Media: COOLER INSIGHTS (October 06 2013)

Thank you Walter Lim from COOLER INSIGHTS for an indepth coverage of our collaboration in creating the "Something Beautiful"collection!

To read the full article, click here:

Friday, September 20, 2013

In the Media:

Thank you for choosing to feature our launch on 12 September 2013.  Visit here to see the article: